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Architecture

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 Re-Imagine Fashion Show Designer Profile Visual Series Re-Imagine is a Fall/Winter 2024 runway show held at 128 E 28th St in New York, where spatial design and visual identity are developed as a unified system. Alongside the interior environment, a series of individual cards was created for each designer, extending the runway into a more intimate, take-away format.

Each work is treated as an object—sealed within transparent plastic sleeves to preserve a sense of “brand new,” while layered labels introduce a raw, almost unfiltered attitude. The cards operate between documentation and artifact, framing each designer’s work as both a preserved object and a disrupted image. 2024. 09 YoHa! E-commerce Fruit Packaging Design YoHa! is a conceptual packaging design for an online fruit delivery platform, developed with illustrations inspired by Ryo Takemasa. The visual language translates the lightness and freshness of fruit into a clean, playful aesthetic, reflecting a new visual culture among young urban consumers where everyday packaging becomes part of a lifestyle rather than disposable waste.

The design focuses on sustainable materials and extended use. Made primarily from recyclable corrugated paper, the delivery box is designed to transform into a flowerpot after use. By encouraging reuse through both structure and graphics, the project connects packaging with regeneration, turning a temporary object into a lasting, interactive experience. 2020. 06 ON Condom Packaging Design The project reimagines condom packaging through fruit as a fluid, sensual language. Melting, dripping surfaces amplify softness, moisture, and tactility—translating protection into something instinctive and inviting. Each fruit is deliberately shaped to echo specific erogenous forms of the body, using these coded references to guide different emotional and physical responses across three user groups.

Green – Kiwi
For mid-age couples (40+), the kiwi references the cl*t*r*s through its soft, radial interior and visible moisture. Often neglected over time, this sensitive center becomes a renewed point of focus—inviting a slower, more attentive exploration, where desire returns gradually through touch, attention, and reawakened sensitivity.

Yellow – Lemon
For young women (18–30), the lemon echoes the form of the n*pple—rounded, exposed, and gently responsive. Positioned as a softer, external point of engagement, it allows intimacy to unfold without pressure, easing fear shaped by limited sex education while building comfort through controlled, gradual initiation.

Red – Dragon Fruit
For one-night encounters (20–35), the dragon fruit references the gl*ns through its bold, saturated, and visibly exposed form. Its heated color and flowing, almost overflowing texture suggest a state of heightened arousal—where desire builds quickly, spreads, and becomes difficult to hold back.
 2020. 05 Libra Beans Coffee Coffee Bean Packaging Design The project reinterprets the myth of Themis and Poseidon as a contemporary coffee brand, translating it into a narrative system for young urban women—especially those navigating independence and emotional solitude. By embedding illustrated storytelling and coffee knowledge directly onto the packaging, the design turns the act of making coffee into a guided ritual, where a “dream lover” presence and the user experience evolve together.


Six-Surface Storytelling – Sequential narrative

Origami Folding Structure – Compressible form

Integrated Funnel System – Controlled pouring

50-Bean Measurement Mark – One-cup calibration

Transparent Window + Narrow Outlet – Visibility + flow control
 2020. 05 Pandora's Mist Interactive Narrative EPUB Design I was alone—
light, contained, already enough in my own world.
A tail ring on my finger:
no love, no more.

Then I followed him.
Willingly.
I left my open world and stepped out from my own cage.
Mist.
Curiosity.
A sweetness I couldn’t resist.

A maze forming — I couldn’t read it.
He was beautiful, like something poisonous.
I saw the exit once. I let it disappear.

So I fell —
fast —
between pleasure and exhaustion.
Love and erosion twisting into one.

I wanted an answer. Almost desperately.
So I opened it.
—
He had long been gone. Love had long been gone.
Skeletons laughing, celebrating—
as if my collapse is a spectacle.

So I return
to the cage.
But now—
everything is grey.
An empty field.
Only the tail ring remains.

Quieter.
Closed.

If I could choose again—
would I still follow that butterfly
into the mist?

?

…maybe I still would.
 2020. 12 Fish are Beautiful, Plastic Kills. Ocean Environmental Protection Poster Design This poster design is a public service campaign addressing ocean pollution, using human figures entangled in plastic to metaphorically represent marine life. The composition employs a stark horizontal division to simulate the waterline, contrasting vivid yet suffocating materials with a clean, minimal layout. Direct typography—“Plastic kills fish.”—reinforces the message with clarity, creating an immediate visual impact suited for urban billboard contexts. 2019. 12 Calendar Sketch This series consists of experimental graphic studies created during lockdown, exploring daily visual responses through typography, color, and abstract composition. Each piece functions as a quick iteration, combining intuitive layout decisions with expressive forms and fragmented text to capture shifting moods and temporal states. The work emphasizes spontaneity and process, using design as a tool for continuous visual exploration.
 2021. 02
Somoniloquy Experimental Editorial Design This book design is a personal journal created during the COVID-19 lockdown, capturing a stream of spontaneous, drifting inner monologue. The layout moves between loose grids and free-form compositions, allowing thoughts to unfold without constraint. Typography shifts in scale, orientation, and density—fragmented, layered, and sometimes disrupted—to reflect a state of wandering attention and unfiltered reflection, echoing the mental looseness and unpredictability of isolation.

The project was produced as a physical book with a mirror-finish cover, inviting the reader to see themselves within it. This reflective surface reinforces the concept of self-dialogue, framing the work as an open, introspective space to revisit fragments of past life and quietly confront one’s own thoughts during lockdown. 2020. 06 YoHa! Book Object Book Design This book is conceived as a tactile extension of the YoHa! packaging project, with a focus on material selection to echo the sensory qualities of fruit. It is printed on coarse, fiber-rich paper, whose visible grain and slight irregularity evoke the texture of fruit skin—subtle, organic, and touchable. The material softens the imagery and brings a more intimate, skin-like tactility, aligning the book with the physical experience of handling fresh produce.

The binding uses a mint green thread in a four-hole stitched structure, chosen to reference both freshness and natural growth. The soft, textile quality of the thread enhances the sense of warmth and approachability, making the object feel more personal and close to everyday life, rather than purely graphic or industrial. 2021. 05 The Record of Duckweed Photography Book Design This book is a photographic collection that documents the overlooked surfaces of everyday life—shapes on the ground, tiled patterns, fragments of graffiti, and markings left in public space. Through close observation and framing, the project isolates these often-ignored details, turning them into visual compositions that reflect our daily movement. The ground, constantly stepped on and rarely seen, becomes a quiet archive of where we have been—recording the environments we pass through and the rhythms of ordinary life.

These traces—accidental, worn, or nearly erased—form a visual language that grows freely and without control. Like duckweed, they spread across surfaces in unpredictable ways: slightly dirty, raw, and unrefined, yet undeniably alive. The photographs capture this tension between neglect and vitality, revealing how even the most mundane ground carries texture, memory, and presence.

The material choices extend this idea into a tactile experience. A slightly oversized kraft paper cover creates a grounded outer layer, while the interior is printed on translucent oil paper, whose lightness introduces subtle movement as pages overlap and images blur. This contrast between roughness and delicacy transforms the act of reading into something fluid and unstable, echoing the drifting nature of duckweed and allowing the book itself to embody the shifting, living surface it documents.
 2019. 07 ON Book Object Editorial Design This book is developed around a direction of youth, fashion, and controlled simplicity, while allowing the content to remain fluid, layered, and constantly shifting. Inspired by the nature of intimacy, the project explores variability, play, and the idea that experience is never fixed—each page introduces a different rhythm, tone, and visual interaction, echoing the unpredictable and multifaceted ways desire is experienced.

The cover uses a translucent material that directly references the thin layer of a condom. It wraps around the book as a protective skin—soft, subtle, and slightly obscuring—while still revealing what’s inside. This simple material decision creates a clear connection between the object and its theme, making the book feel both intimate and exposed at the same time.
 2021. 06 Summer Chinese Font Design “Summer” is a Chinese typeface inspired by the slow, quiet rhythm of summer afternoons in my grandmother’s backyard garden. The letterforms draw from the image of loofah vines stretching under sunlight—long, soft, and slightly uneven, hanging lazily across the small vegetable plots. Strokes extend and curve with a natural looseness, creating a sense of warmth, stillness, and gentle movement. The typeface embraces imperfection and fluidity, translating a nostalgic, sun-soaked atmosphere into a visual language that feels intimate, calm, and quietly alive.

The project was shortlisted in the 4th FONTSTAR Chinese Type Design Competition (Chinese Student Category).
 2018. 06 The Galaxy of Inspiration Interactive Music EPUB Design Please click on YouTube to view the video for the full experience.
(The audio cannot be played within this webpage.)

This project is an interactive EPUB designed as a hybrid between a music player and a visual instrument. It operates like a record machine within a fictional “galaxy of inspiration,” where fragmented ideas drift as particles, signals, and distant stars. At its core, four-directional eyes scan this inner universe, capturing fleeting fragments of thought as they pass.

In this system, inspiration is not static—it is hunted, captured, and transformed. As the user navigates, subtle inputs trigger shifts in color, pulses of light, and rhythmic motion. Colors begin to emerge, flicker, and resonate, while streaks of light move like sound waves across space. The interface becomes a playable environment, where visual elements respond like music—turning abstract thoughts into a sensory composition.
 2020. 11